Book description
In this Web 2. 0 era, small business owners are at a severe
disadvantage because they have minimal, if any, knowledge, about
Internet marketing. They also lack the budget to hire a top-notch web
marketer. As a result, the thrust of their Internet marketing program is
usually a poorly performing website that attracts few visitors. e Boot
Camp is the solution to the entrepreneur's Internet marketing problem.
This do-it-yourself book provides the know-how that's needed to win
business in cyberspace while eliminating the need for a large marketing
budget. In just an hour or two a week, the small business owner will
gain control of his or her Internet marketing campaign, using the
step-by-step method Perlman presents. Specifically, readers will learn
the keys to improving their search-engine ranking (the critical driver
of traffic to a Website), how to create and manage blogs and
e-newsletters and, finally, the secrets to a successful, sales-driven
website.
Corey Perlman
is the President of eBoot Camp, Inc., an education company that
provides people with the knowledge and skills to effectively market
their business on the Web. Through interactive books, seminars, and
workshops, Corey quickly transforms business owners, entrepreneurs, and
company employees into Internet marketing "propeller-heads."
For more information, go to www. TheEbootcamp. com.
