Book description
Get the business leader's guide to using Twitter to gain competitive advantage.
Since 2006, forward-thinking companies like Apple, JetBlue, Whole
Foods, and GM have discovered the instant benefits of leveraging the
social media phenomenon known as Twitter to reach consumers directly,
build their brand, and increase sales. Twitter is at the leading edge
of the social media movement, allowing members to connect with one
another in real time via short text messages?called
"tweets"?that can be received either via the Twitter site or
by e-mail, instant messenger, or cell phone. Many companies have
started building entire teams within their organization dedicated
solely to responding to tweets from consumers about their brand. And
this is just the beginning.
In Twitter Power, Internet marketing and Web innovation expert
Joel Comm shows businesses and marketers how to integrate Twitter into
their existing marketing strategies to build a loyal following among
Twitter members, expand awareness for their product or service, and
even handle negative publicity due to angry or disappointed consumers.
The book also presents case studies of companies on the forefront of
the Twitter movement, to help you develop your own social networking
strategies. Twitter Power is the result of extensive testing
and participation in the social networking community and is a
must-have for any business that wants to keep up with the social media
movement. Twitter Power features a foreword by Tony Robbins.
Joel Comm is one of the world's leading experts on strategies for
making money online. He is an in-demand speaker at conferences on
Internet marketing and business, and also the author of The AdSense
Code and Click Here to Order.
Ken Burge is an eight-year veteran of Microsoft and is currently Joel
Comm's business partner and President of InfoMedia, Inc. As an expert
in online marketing and strategy, Ken is responsible for the direction
and management of more than fifty profitable online properties.
