Book description
Take your fundraising campaign from stuck to sensational
Things have suddenly gotten a lot tougher in the fundraising
business. Nonprofits have begun searching for new ways to make budgets
stretch further, to do more with less, and to maximize their return on investment.
Part of the AFP / Wiley Fund Development Series, Jump-Starting the
Stalled Fundraising Campaign will help your nonprofit develop a
strategic approach to fundraising in the weak economy, with advice on
knowing if your campaign is in trouble, what short-term steps you can
take to stem your losses, and how to avoid the Top 10 campaign mistakes.
Concise and practical, Jump-Starting the Stalled Fundraising
Campaign discusses:
- Fundraising in a challenging economic environment
- Knowing how to identify opportunities
- How to re-engage board, staff, and volunteers
- Prospect identification, cultivation, and solicitation
- Communicating more effectively to attract additional support
- Building on opportunities for change across the organization
Stuck? Jump-start your campaign today with Julia Walker's
step-by-step guidance, practical tools, and clear strategies for
getting your nonprofit's campaign back on the road to success.
Julia Ingraham Walker has been a fundraising
professional for over twenty-four years in the Gulf South. Her
professional background is in major gifts and capital campaigns.
During her tenure at Tulane University, she hired, supervised, and
directed the activity of an advancement staff that raised over 0
million for endowment, capital, and operational needs. For the past
ten years, as a consultant to numerous capital campaigns, she has had
significant experience developing strategy on major gift fundraising
as well as campaign planning and implementation for a diverse group of
nonprofits. Her experience ranges from museums to secondary schools,
arts organizations, community nonprofits, and institutions of higher
education.
