Book description
Home staging strategies needed to succeed in a down market
Whether a buyer, seller, or real estate agent, the home selling and
purchasing process is fraught with potholes that can usually be
overcome. But in this weakened housing market, everyone involved in
the selling process must increase their efforts. In order to sell
homes at top dollar, houses must be "prepared for sales."
That's where Staging comes in. The real estate mantra is no longer
location, location, location. It is now Staging, Staging, Staging!
It's all about presentation. In Staging to Sell, Barb Schwarz,
The Creator of Home Staging®, offers her winning tactics,
secrets, and strategies for selling a home at top dollar during these
challenging times. In addition to offering specific tips on how to
Stage a home, Schwarz, a sought-after speaker and Real Estate broker
who has Staged and sold over 5,000 homes, provides readers, sellers,
Realtors® and Stagers, with useful advice on correctly pricing
properties, marketing properties so that they sell, addressing
objections early on, having the seller handle the Staging before the
house is viewed, and much more. Written with today's turbulent real
estate market in mind, Staging to Sell contains the information
readers need to get their homes Sold in the market quickly for top
dollar.
Barb Schwarz is known as The Creator of Home
Staging®, which has become increasingly important as the housing
market has suffered declines over the past few years. She writes
frequently on real estate and Staging and contributes articles to a
variety of publications on real estate topics. Schwarz has appeared on
numerous national television programs and is regularly a keynote
speaker at the National Association of REALTORS®' National Conference.
Barb has been featured on ABC's 20/20, NBC's Today show,
CBS Evening News, PBS, Fox News, and numerous magazines and
newspapers. She is also the author of the Wiley titles Home
Staging: The Winning Way to Sell Your House for More Money and
NBC's Building a Successful Home Staging Business.
