Book description
Everyone's doing it - Web marketing, that is. Building an online
presence is vital to your business, and if you're looking for Web
marketing real-world experiences, look no farther than
Web Marketing All-in-One For Dummies
.
These eight minibooks break down Web marketing into understandable
chunks, with lots of examples from an author team of experts. The
minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please
both customers and search engines; track your performance; market with
e-mail, blogs, and social media; and more. It's a one-stop guide to
- Maximizing Internet potential for your business and ranking high
in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing
marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies
includes a Google AdWords redeemable coupon worth to get you started!
Begin developing your Web site strategy and start marketing your
business online today.
John Arnold is the author of E-Mail Marketing For Dummies and
director of Constant Contact University. Ian Lurie is President of
Portent Interactive. Marty Dickinson is an independent Web
entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent
Interactive. Michael Becker is Executive Vice President of iLoop Mobile.
