Book description
Driving Results Through Social Networks
shows executives and managers how to obtain substantial performance and
innovation impact by better leveraging these traditionally invisible
assets. For the past decade, Rob Cross and Robert J. Thomas have worked
closely with executives from over a hundred top-level companies and
government agencies. In this groundbreaking book, they describe in-depth
how these leaders are using network thinking to increase revenues, lower
costs, and accelerate innovation. Rob Cross
is associate professor, McIntire School of Commerce at University of
Virginia, where he specializes in organizational behavior. He is also
the director of The Network Roundtable (www. thenetworkroundtable. org),
a consortium of over 100 organizations focused on applications of
network ideas that yield measurable business impact and strategic advantage.
Robert J. Thomas is executive director of Accenture's Institute
for High Performance and a senior executive based in Boston,
Massachusetts. He specializes in leadership, organization design, and
transformational change.
