Book description
"Seelert's stories and wisdom demonstrate that the principles and
practices leading to winning results in sports are highly transferable
to the building of brands, businesses, and organizations. This book
tells you how."
-Jack Twyman
, NBA Hall of Fame player, former ABC Game of the Week
announcer, and former Chairman and CEO, Super Food Services Inc.
"Seelert's comprehensive revelation of his leadership wisdom is
priceless-especially the management of culture through innovative
communications, fueled by rock-solid personal spirit and style. Read
and succeed . . . it's that actionable. Bob's the real leadership
deal."
-John W. Luther, President, Luther &
Company, Strategic Growth Consulting
"I've never been at my best when working for a boss in the
traditional sense . . . Authority is not my favorite cultural tool. I
am at my best (maybe like you) when I have a coach and mentor. Bob
Seelert has played that role for over a decade, providing me with
counsel, guidance, perspective, and unconditional love and support. Oh
yes, and wisdom. Lots of it! You'll find out what I mean when you read
this book."
-Kevin Roberts, CEO Worldwide, Saatchi
& Saatchi
"Bob Seelert entered Saatchi & Saatchi in early 1995 when
the company was in flux and extremely unstable. In a few short years,
he not only stabilized the business, he grew it into an even greater
advertising powerhouse than it once was. If anyone is qualified to
write about business turnarounds, it's Seelert!"
-David
Herro, Chief Investment Officer-International, Harris Associates LP
"Spencer Stuart placed Bob Seelert into leadership positions at
Kayser-Roth and Saatchi & Saatchi at times when success seemed
impossible, but failure was not an acceptable option. In both
situations, he achieved highly successful turnarounds, and his stories
tell you why."
-Thomas Neff, Chairman, Spencer Stuart USA
"Bob Seelert and I worked together for twenty years, and I saw
firsthand how the wisdom in this book enabled him to build businesses
and organizations. For MBA students and other aspiring business
leaders, this book will become their well-thumbed how-to guide for
constructing a successful career."
-Erv Shames,
Lecturer, University of Virginia Darden Graduate School of Business
andformer President and CEO, General Foods USA and Borden, Inc.
Bob Seelert is Chairman of Saatchi & Saatchi,
a leading global ideas and advertising company. A graduate of Harvard
College and Harvard Business School, he has been CEO of five
companies, has built brands and businesses, been a party to two
mega-mergers, and enacted numerous turnarounds. He has served on
boards of directors of companies in the United States, the United
Kingdom, and France. He lives in New Canaan, Connecticut.
