Book description
This book offers an innovative introduction to social research. The
book explores all stages of the research process and it features both
quantitative and qualitative methods. Research design topics include
sampling techniques, choosing a research design, and determining
research question that inform public opinion and direct future studies.
Throughout the book, the authors provide vivid and engaging examples
that reinforce the reading and understanding of social science research.
"Your Turn" boxes contain activities that allow students to
practice research skills, such as sampling, naturalistic observation,
survey collection, coding, analysis, and report writing.
Scott W. VanderStoep, associate professor in the Department of
Psychology, Hope College, Holland, Michigan, is the former director of
the Carl Frost Center for Social Science Research at Hope College. He
is the coauthor of Learning to Learn: The Skill and Will of College
Success and editor of Science and the Soul: Christian Faith and
Psychological Research.
Deirdre D. Johnston, professor in the Department of Communications,
Hope College, Holland, Michigan, and is the author of The Art and
Science of Persuasion.
