Book description
Looking for an edge in today's tough selling market?
Honesty Sells
challenges you to abandon clichéd sales techniques that rely on
manipulation and deceit. Instead, by being honest and open with clients,
you will be rewarded with long-term, profitable relationships-at the
expense of no one but your competition...
PRAISE FOR HONESTY SELLS
"I've been in the field of sales leadership for twenty-four
years with a major organization. I've recruited, trained, and
developed thousands of salespeople over those years. Where has this
book been? It should be a must-read for every new salesperson. This is
a simple topic that isn't easy to execute day to day. Honesty
Sells helps you change your mental map about how to approach
business and relationships. Do the right thing....always!"
-Scott DiGiammarino, Group Vice President, Ameriprise Financial
"Honesty Sells has already made a huge impact in my
business and it's a keeper. I recommend it for any business CEO trying
to maximize and keep their profits."
-Richard Strauss, President, Strauss Radio Strategies, Inc.
"Honesty Sells is not just a book for salespeople. As a
public relations professional, Gaffney and Francis's solid principles
and coaching have helped me to develop and maintain relationships that
are key to the success of my business."
-Avery Mann, Director of Media & Public Relations, FOX TV's
America's Most Wanted
"Literally thirty minutes after absorbing their sales advice, I
was on the phone applying concepts and strategies that enabled me to
effectively move forward a deal accounting for 57 percent of my quota
for the entire sales quarter. Here's the best part: this was during my
first month on the job."
-Raj Shahani, Yahoo!
"Thank you so much for the inspiration. Your selling techniques
were just the shot in the arm that this old veteran really needed. I
have four new clients in just a week's time! Hip hip hooray!!"
-Nancy Daniels, Regional Director, HelmsBriscoe
"A top-notch sales pro who knows how to make progress in a
difficult market. Bad economy. Government sales. Makes no
difference-the job gets done."
-Paul Lemberg, Lemberg and Associates
"In addition to the practical and proven tips and techniques,
this advice is based on extensive sales research and investigation
with respect to what produces results. All the 'out of the box'
suggestions are attention-getting but also get results!"
-Janet Armstrong, Director, Management Consulting, Ajilon
Consulting
STEVEN GAFFNEY is a speaker, author, and leading
expert on honest interpersonal communication, influ-ence, and
leadership, as well as President of the Steven Gaffney Company. He is
also the author of Just Be Honest and Honesty Works!. Learn more about
Steven at www. stevengaffney. com.
COLLEEN FRANCIS is the founder and President of Engage Selling
Solutions. An award-winning sales expert, she helps clients
dramatically improve sales results with techniques proven in today's
cutthroat sales environment. Learn more about Colleen at www.
engageselling. com.
