Book description
Praise for The Shift
"More than ever, the role of marketing has to be to drive
profitable growth by unlocking customer insights. The Shift provides
inspiring examples of how leading marketers are getting it
done."
-Cammie Dunaway, executive vice president of
sales and marketing, Nintendo of America
"At Zappos. com we've always approached business in our own
unique way. The Shift outlines many principles we holistically
embrace. Kudos to Scott Davis for putting together such a great
resource!"
-Tony Hsieh, CEO, Zappos. com
"The Shift is a great 'how-to book' for Visionary Marketers who
want to stand out, help their company succeed by moving toward true
accountability, and drive a business strategy that keeps the customer
in mind, while never losing sight of the P&L."
-Fisk
Johnson, chairman and CEO, SC Johnson
"The Shift's articulation of how marketing can drive a company's
bottom line and a marketer's career makes it a must-read for any CEO
who wants marketing to truly impact their company's bottom
line."
-CJ Fraleigh, CEO, Sara Lee Retail and Foodservice
"Marketer as a P&L-oriented businessperson! This important
book for senior executives provides a road map on how marketers and
their organizations can shift their profiles, while driving
bottom-line results."
-Mark L. Vachon, president and
CEO, GE Healthcare, Americas
"The Shift charts a dramatic new role for marketing. A challenge
every firm should embrace."
-David Aaker, vice
chairman, Prophet; and, author, Brand Leadership
"The Shift has to become a way of life from the classroom to the
boardroom. Davis's book brings a practitioner's perspective to this
critical topic of marketers shifting to becoming more accountable and
more personally responsible for driving growth."
-Dipak
Jain, dean, Kellogg Graduate School of Management, Northwestern University
"Forget the CMO. Long live the integrated agenda of the Chief
Growth and Visionary Officer!"
-Joseph V. Tripodi,
chief marketing and commercial officer, The Coca Cola Company
Scott M. Davis is a senior partner at Prophet, was
an adjunct professor at the Kellogg Graduate School of Management at
Northwestern University, and has guest lectured at many top MBA
programs, including Harvard, NYU, Columbia, and the University of
Chicago. He has worked with top executives at companies such as GE,
Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. He is
frequently cited in publications such as The Wall Street
Journal, Reuters, USA Today, BusinessWeek,
Advertising Age, Brandweek, Marketing News,
Management Review, Inc. Magazine, and Crain's. He is
the author of Brand Asset Management and coauthor of
Building the Brand-Driven Business.
