Book description
A simple, ten-step system for mastering the art of effective,
persuasive business or technical writing
"The Grahams' system is the best way to transform data and ideas
into meaningful information necessary to make profitable decisions.
Their system works every time."
-Steven Laposa, PhD, MBA,
Loveland Commercial Endowed Chair in Real Estate, Colorado State University
"The Grahams' straightforward program helps my teams create
clear and concise reports, letters, and other documents with minimal
effort. I want this program to become the standard for my
teams."
-Bill Walter, Senior Vice President, Government and
Infrastructure Division, KBR
"The Can Do Writing system made my career! I used it to
write a winning business plan and proposal, and now I use it every day
for all communications. Can Do Writing provides valuable insights into
business and management as well as writing
techniques."
-Christian Robey, President, DC Progress
You may be an expert at what you do, but if you can't communicate
effectively in writing it may not matter. For scientists,
businesspeople, and professionals in fields from engineering to public
relations, the art of writing well can be a vital key to professional success.
Luckily, you don't need an English degree to produce top-class
writing. If you're one of the millions of people who have to write
clear, persuasive, understandable documents for your job, Can Do
Writing is for you. Whether you're writing a business plan, a
scientific paper, a press release, or anything else, this simple,
straightforward guide will show you how to do it quickly, with style
and confidence. You'll learn how to:
- Understand your audience and subject matter
-
Develop a simple, five-part purpose statement to keep you on track
-
Organize your main points into a coherent, sensible order
-
Edit your work for clarity, coherence, organization, and logic
-
Economize your words to craft a concise, powerful document
-
Make your documents easily readable for any
audience
Over the past twenty years,
Daniel and
Judith
Graham have trained more than 70,000 business and technical
professionals in this practical writing system. They've helped global
corporations and government agencies alike streamline communications
while increasing profits. Now you too can learn Can Do Writing's ten
clear steps-and put writing to work for you.
