Book description
Praise for Brand for Talent
"As a marketer, nothing is more important than building a
strong, relevant brand. As a leader, nothing is more important than
creating an energized, talented group of employees. Brand for
Talent provides a compelling framework and great practical tips.
It will change the way you think about your people
strategy."
-Cammie Dunaway, Nintendo of America
"Brand for Talent is your wake up call to the realities
of today's hiring marketplace. Branding baristas Mark Schumann and
Libby Sartain welcome you with a steaming mug of half philosophy and
half pragmatism topped with real-world examples. Get Brand for Talent,
get amped and get going!"
-Brad Whitworth, ABC, Cisco, IABC
Fellow, IABC Past Chairman
"In this compelling and incisive book, Mark Schumann and Libby
Sartain bring branding into the realm of human resource
management."
-Hayagreeva Rao, Graduate School of Business,
Stanford University
"This is a fascinating book. Using the power of a consumer brand
as a lever to retain talent is a given. What hasn't been done until
this book is to put the brand to work in order to attract the best.
Who would have thought that social networking would become the new
battleground in the hunt? This is one human resources book I actually
enjoyed reading."
-Lou Williams ABC, APR, L. C. Williams
& Associates, IABC Fellow, IABC Past Chairman, Institute for
Public Relations Fellow
"Mark Schumann and Libby Sartain bring unique experiences and
examples that show how to go beyond simple recruiting to create a
sustainable talent system for good times and tough
times."
-Dr. John Boudreau, Marshall School of Business,
University of Southern California
For the past 20 years, Mark Schumann and Libby
Sartain have collaborated at such legendary organizations as
Southwest Airlines and Yahoo! to create a definitive point of view on
the value an employer brand can bring to any business. Their
best-selling book, Brand from the Inside, offered the
step-by-step secrets to brand development; in Brand for Talent they
share their insight into how to market an employer brand to various
talent segments in today's social media world. Mark Schumann, ABC, is
the former global communication practice leader for Towers Perrin. For
more than 30 years he has counseled business leaders, Human Resources,
and Corporate Communications on how to recruit, retain, and engage
employees. His creative work has been honored with 15 Gold Quill
Awards from the International Association of Business Communicators.
Libby Sartain is an active business advisor and Corporate Board
Member, following a distinguished 30-year career in Human Resources
including CHRO roles at Southwest and Yahoo!, both of which were
listed on the Fortune 100 Best Companies To Work For in America during
her tenure. Today, Libby helps organizations develop employer brand
strategies to create magnetic reputations as places to work.
