Book description
Combining hard science and marketing practice, Prove It Before You
Promote It draws on marketing case studies and scientific evidence to
help marketers eliminate bias, emotion, and common cognitive errors in
order to make better, evidence-based marketing decisions. This book
explodes the most common and costly marketing myths and draws on real,
proven science to reveal how people actually behave in the
marketplace-and how you can use that to your advantage.
Steve Cuno
is founder and Chairman of The RESPONSE Agency, Inc., a direct response
marketing firm with offices in Salt Lake City, Utah. He is a nationally
recognized expert in branding and measurable marketing, and a popular
speaker at national conventions, seminars, and colleges and
universities. In his spare time, he enjoys his family, reading, writing,
bicycling, and spending quality time with his grand piano.
For more
information, visit ResponseAgency. com, or e-mail
Steve@ResponseAgency. com.
