Book description
Edited by IP communications expert Bruce Berman, and with contributions
from the top names in IP management, investment and consulting,
From Assets to Profits: Competing for IP Value and Return
provides a real-world look at patents, copyrights, and trademarks, how
intellectual property assets work and the subtle and not-so-subtle ways
in which they are used for competitive advantage. Authoritative and
insightful, From Assets to Profits
reveals the most relevant ways to generate return on innovation, with
advice and essential guidance from battle tested IP pros. Bruce Berman
is CEO of Brody Berman Associates, Inc. in New York, the leading
communications and consulting firm for intellectual property holders and
managers. He has played a significant role in IP-related transactions
and litigation and has helped to positively position billions of dollars
in intellectual assets. His previous books include Making Innovation Pay
and From Ideas to Assets
, both highly acclaimed anthologies published by Wiley.
