Book description
In
The Credible Company
, communication expert Roger D?Aprix provides a logical and tested
strategy to inform skeptical employees in a time of turbulent change.
With information being the lifeblood of today?s intellectual-capital
assembly line, D?Aprix explains, the internal communication task has
taken on an unprecedented importance. Drawing on his experience as a
corporate communication executive and consultant, the author offers a
practical prescription for effective communication: INFORMS (as in a
communication strategy that informs). Based on the principles of
Information, Needs on the Job, Face-to-Face Communication, Openness,
Research, Marketplace, and Strategy, INFORMS provides a winning formula
for those with the insight and motivation to work for greater
credibility within companies and other institutional organizations.
Throughout the book, D?Aprix provides numerous illustrative examples
from his rich consulting experience as lessons in what to do and what
not to do in communicating with the workforce.
Roger D'Aprix is
vice president and advisory board member of ROI Communication. He is
an internationally known communication consultant, lecturer, and
author who has assisted scores of Fortune 500 companies in developing
their communication strategies and redesigning their communication
training. He is the author of several business books including the
best-selling Communicating for Change: Connecting the Workplace with
the Marketplace from Jossey-Bass.
