Book description
Praise for Taming the Search-and-Switch Customer
"What an excellent wake-up call! Your company's most valuable
assetÂ-your loyal customersÂ-have more tools than ever to compare you
to competitors and switch. Griffin does an excellent job identifying
the risks to customer loyalty in an environment of immediate and
abundant information, and defines a path to earn loyalty through
delivery of enhanced value in the eyes of your customers. A truly
important premise to building and maintaining a successful
business."?
Â-Gerald Evans, president, Hanes Brands Supply
Chain and Asia Business Development
"In this dynamic treatise on customer retention, Jill Griffin,
The Loyalty Maker, provides updated solutions to meet today's
challenge of changing consumer shopping habits. A must-read for all
retailers and wholesalers."
Â-Britt Jenkins, chairman of the
board, Tandy Brand Accessories, Inc.
"Mandatory reading for anyone who manages customer loyalty. A
truly thought-provoking read!"
Â-Timothy Keiningham, global
chief strategy officer, executive vice president, IPSOS Loyalty
"Every company is in the service business now, whether they
realize it or not. Jill's book is a great start on how to make your
service experiences better than they are today."
Â-Robert
Stephen, founder, The Geek Squad
"In today's Googlized marketplace, Taming the Search-and-Switch
Customer is a must-read."
Â-Ken DeAngelis, general partner,
Austin Ventures
"Griffin is pure loyalty genius!"
Â-Kelly Cook, vice
president, Customer Engagement/CRM, Waste Management
Jill Griffin, known to her clients as "The Loyalty Maker,"
is an award-winning author, consultant, and speaker. Since 1988 she
has led Austin-based Griffin Group, helping B2B and B2C firms, large
and small, build fiercely loyal customers. She is the author of
Customer Loyalty, which was named to Harvard Business School's
"Working Knowledge" list and has been translated into six
languages, as well as a co-authored book, Customer Winback. An
in-demand speaker, Jill keynotes conferences worldwide. Reach Jill at
www. loyaltysolutions. com.
