Book description
How a nonprofit s strategic communications department defines its
issues and policies determines whether the public views it as an
effective organization. Strategic Communications for Nonprofit
Organizations, Second Edition supports nonprofits in using their
resources most effectively. The Second Edition includes a dedicated web
site, equipping professionals with the worksheets, forms, surveys, and
self-assessment tools needed to create a total communications plan.
Plus, the book s step-by-step instructions demonstrate nonprofit
communications strategies that work. Practical and clear, this
in-the-trenches book provides nonprofit CEOs with expert insights to
achieve their mission.
Sally J. Patterson
is the President of Radiant Communications, Inc., a strategic
communications firm that counsels nonprofit leaders on organizational
issues including communications planning, executive coaching, and
leadership transitions. Based in Washington, D. C., she has more than
thirty years of strategic communications and public policy expertise
including ten years with public opinion research firms. She has provided
strategic communications consultation and training to more than 700
nonprofit organizations.
Janel M. Radtke-considered a pioneer in open-access
communications among nonprofits-brought home to many the importance of
the person in the technology equation. She was the founder and
president of Radiant Communications, Inc., until her death in 1999.
Before that, she garnered twenty years of experience helping
nonprofits and educational institutions shape communication strategies
and navigate a rapidly changing technological environment.
