Book description
This book is the first strategic guide for multi-national corporations
(MNCs)who are contemplating expanding into both China and India. Gupta
and Wang explain how many MNCs view China and India solely from the lens
of off-shoring and cost-reduction, and focusing their marketing
strategies on only the top 5-10% of the population. This is a missed
opportunity. China and India are the only two countries that constitute
four realities that are strategically crucial for the global enterprise:
* Both provide mega-markets for almost every product and service
* Both have platforms that will dramatically reduce the company's global
cost structure
* Both have platforms that will significantly boost the company's global
technology and innovation base
* Both are springboards for the mergence of new fearsome global competitors.
This book aims to shed light on the brutal competition for markets and
resources in China and India as well as lays out the strategic action
implications for those companies who want to emerge as the global
players of tomorrow.
Anil K. Gupta is the Ralph J. Tyser Professor
of Strategy and Organization at the Smith School of Business, The
University of Maryland at College Park. A world-renowned scholar on
global strategy, he is a regular speaker at major conferences and
serves as an adviser and director for corporations in the United
States, Europe, and Asia.
Haiyan Wang is managing partner of China India Institute, a research
and consulting organization. Drawing on her experience in China,
Singapore, Europe, and the United States, she consults with companies
and speaks at conferences on smart globalization in the age of China
and India.
