Book description
Advanced Presentations by Design
overturns much of the conventional wisdom and practice for creating
presentations. Based on over 200 research studies from the fields of
communication, marketing, psychology, multimedia, and law, it provides
fact-based answers to critical questions about presentation design,
including how to adapt your presentation to different audience
personality preferences, what role your data should play and how much of
it you need, how to turn your data into a story, and how to design
persuasive yet comprehensible visual layouts.
Dr. Andrew Abela is
an authority on designing presentations of complex and controversial
information. He is currently an associate professor of marketing at
the Catholic University of America in Washington, DC. He was the
founding managing director of the Marketing Leadership Council, and is
a former McKinsey and Company consultant. He provides presentation
training and consulting to leading corporations and governmental agencies.
