Book description
An updated and expanded Second Edition of the popular guide to
social media for the business community
Marketers must look to the Web for new ways of finding customers
and communicating with them, rather than at them. From
Facebook and YouTube to blogs and Twitter-ing, social media
on the Internet is the most promising new way to reach customers.
Marketing to the Social Web, Second Edition helps marketers
and their companies understand how to engage customers, build
customer communities, and maximize profits in a time of marketing
confusion. Author and social media guru Larry Weber describes newly
available tools and platforms, and shows you how to apply them to see
immediate results and growth.
Rather than broadcast messages to audiences, savvy marketers should
encourage participation in social networks to which people want to
belong, where dialogue with customers, and between customers, can
flourish. in Networking sites like MySpace, Facebook, and even Flickr
are the perfect forums for this dialog; this book shows you how to tap
into this new media.
In addition to the tools and tactics that made Marketing to the
Social Web a critical hit among marketers, this second edition
includes three entirely new chapters that cover recent changes in the
field. These new chapters describe how Facebook will monetize its
business and one day surpass Google; how companies can measure the
influence and effectiveness of their social media campaigns; and how
marketing to mobile social media will grow into an effective practice
in the near future.
Marketing must reach out into new forms, media, and models.
Marketing to the Social Web, Second Edition presents an
exceptional opportunity to use these new tools and models to reach new
markets, even in today's fragmented media environment.
Larry Weber has spent the last three decades building global
communications companies, including Weber Shandwick Worldwide and the
W2 Group. He is also the founder and Chairman of the Massachusetts
Innovation and Technology Exchange, the nation's largest interactive
advocate association.
Larry Weber has spent the last three decades building global
communications companies, including Weber Shandwick Worldwide and the
W2 Group. He is also the founder and Chairman of the Massachusetts
Innovation and Technology Exchange, the nation's largest interactive
advocate association.
