Book description
Take the traditional sales model, which is outdated and needs a serious
makeover, and turn it on its head by applying the advice in
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice
and Do the Opposite
. Find an entirely sound approach to building better client
relationships and closing more sales by doing the exact opposite that
conventional sales advice dictates. Re-examine the most well-worn sales
tactics in the business and discover specific and actionable strategies
and principles that will help you close more sales today. Michael Port
is the author of the Wiley titles Book Yourself Solid and Beyond Booked
Solid. He has been called a "marketing guru" by the Wall
Street Journal
and is one of the best professional speakers around. For more
information, please visit www. MichaelPort. com.
Elizabeth Marshall is Director of Sales for Michael Port
Companies. While working at the nationally recognized firm of Merritt
Hawkins and Associates, she was awarded Research Recruiter of the
Month five times. Also, she is founder of AuthorTeleseminars. com,
which hosts interviews with top business authors such as Seth Godin,
Tim Ferriss, Keith Ferrazzi, and others. For more information, please
visit www. highenergycoach. com.
