Book description
If you market a product, service, or idea in any business, industry or
organization, you must read
Tuned In: Uncover the Extraordinary Opportunities That Lead to
Business Breakthroughs
, a guide to understanding and meeting the needs of consumers, whether
or not they make those needs clear. An easy-to-follow six-step process
developed over the past 15 years can help you address unsolved problems,
recognize buyer personas, quantify impact and create breakthrough
experiences. Stop wasting time by guessing what your market needs and
start understanding consumer desire. Craig Stull
is founder and CEO of Pragmatic Marketing and author of the
industry-standard Pragmatic Marketing Framework.
Phil Myers is President of Pragmatic Marketing. He has led
three successful technology start-ups, managed two initial public
offerings, and created seven hit products.
David Meerman Scott is the author of The New Rules of
Marketing and PR from Wiley, a frequent keynote speaker, and a
seminar instructor for Pragmatic Marketing.
Visit: www. tunedinbook. com.
