Book description
In
Brand from the Inside,
Libby Sartain and Mark Schumann, branding experts who helped to build
employer brands at Southwest Airlines and Yahoo!, describe this secret
weapon for a business. The book gives leaders across an organization
step-by-step instruction on how to motivate employees to consistently
deliver the experience the customer brand promises. By building the
employer brand from inside
the business-ensuring consistent authenticity, substance, and voice throughout
the business-any organization can unleash a powerful tool to
emotionally engage employees and recruit and retain the best people.
Libby Sartain
, senior vice president of human resources and chief people Yahoo, is
responsible for leading Yahoo! Inc.'s global human resources efforts and
for managing and developing the human resources team, focusing on
attracting, retaining, and developing Yahoo!'s employees.
Mark Schumann, ABC, is the former global communication practice
leader for the consulting firm Towers Perrin. For more than
twenty-five years, Schumann has counseled leaders of major businesses
around the world on how to engage employees during challenging
situations of defining change.
