Book description
Economist Conor Woodman has decided to test his negotiating skills,
charm and eye for a bargain against some of the world's oldest trading
cultures. He's sold his house to finance the trip, but if his hunches
are right -- trading Sudanese camels for Kenyan coffee, coffee for South
African red wine and then off to China to buy porcelain with the
proceeds -- he'll return six months later with a lot of money, some new
friends and a whole raft of brilliant tall tales. Conor believes that
the principles of profit are universal wherever you go, whatever
language you speak. Whether trading teak or bath taps, light bulbs or
seafood he'll work out how to make money in every market he encounters
along his route. He'll trade on his wits and instincts, going head to
head with the best operators in the world's most hotly-contested
markets. But will years of experience in corporate finance mean anything
when haggling with Chinese officials to trade his boat-load of tobacco
down the Mekong River? Part Undercover Economist, part Apprentice
challenge, The Adventure Capitalist swaps worry about the global credit
crunch for an exciting insight into the human story behind the money in
our pockets: face-to-face trade between people from around the world.
Conor Woodman is a thirty-something trained economist and the star
of Channel 4's forthcoming 4 X 60-minute series The Adventure
Capitalist , due to be aired in early Spring 2009. Conor is currently
somewhere in Zambia, trying to find a buyer for several million Kenyan
coffee beans . . .
