Book description
In The Click Moment, Frans Johansson, author of The Medici
Effect, shows how to stay ahead when you can't predict the future
Success is random. And there are a number of things that we can do
to capture this randomness and focus it in our favour.
According to bestselling author Frans Johansson strategy, planning,
and careful analysis no longer guarantee strong performances. But dig
deep into the actions of successful people and organizations and
you'll find one common theme. A turning point occurs - a major client
signs on, a new competitor redefines the market, an unlikely idea
surfaces - and they take advantage of that 'click moment' to change
their fate.
Diane von Furstenberg saw a matching skirt and top on TV and the
wrap-dress was born. Microsoft Windows was on the brink of being shut
down until two people met unexpectedly at a party. Starbucks sold
brewing equipment and coffee by the pound until Howard Schultz
experienced his first latte.
Each of these individuals experienced a rare point of opportunity
that was completely unexpected. But they capitalized on their luck in
ways that paid off, and altered the course of their lives.
Johansson shows the actions we can take to create click moments,
open ourselves up to chance encounters, and harness the forces of
success that follow.
Frans Johansson is the bestselling author of The Medici
Effect. Raised in Sweden by his African American/Cherokee mother
and Swedish father, he now speaks to audiences worldwide, from the
boardrooms of America's largest corporations to villages in developing
countries. He has founded a software start-up, a healthcare firm, a
hedge fund, and the innovation firm the Medici Group. He lives in New York.
Frans Johansson
is the bestselling author of
The Medici Effect
. Raised in Sweden by his African American/Cherokee mother and Swedish
father, he now speaks to audiences worldwide, from the boardrooms of
America's largest corporations to villages in developing countries. He
has founded a software start-up, a healthcare firm, a hedge fund, and
the innovation firm the Medici Group. He lives in New York.
