Book description
How can great companies do everything right - identify real customer
needs, deliver excellent innovations, beat their competitors to market
- and still fail?
The sad truth is that many companies fail because they focus too
intensely on their own innovations, and then neglect the innovation
ecosystems on which their success depends. In our increasingly
interdependent world, winning requires more than just delivering on
your own promises. It means ensuring that a host of partners -some
visible, some hidden- deliver on their promises, too.
In The Wide Lens, innovation expert Ron Adner draws on over a
decade of research and field testing to take you on far ranging
journeys from Kenya to California, from transport to
telecommunications, to reveal the hidden structure of success in a
world of interdependence.
A riveting study that offers a new perspective on triumphs like
Amazon's e-book strategy and Apple's path to market dominance;
monumental failures like Michelin with run-flat tires and Pfizer with
inhalable insulin; and still unresolved issues like electric cars and
electronic health records, The Wide Lens offers a powerful new set of
frameworks and tools that will multiply your odds of innovation
success.
The Wide Lens will change the way you see, the way you think
- and the way you win.
Ron Adner is a tenured professor at Tuck School of Business at
Dartmouth and former Fellow and professor of Strategic Management at
INSEAD. He teaches executive education courses and has advised companies
such as Microsoft, PWC, Siemens and Toshiba. He has been published in
the
Financial Times
,
Wall Street Journal
and
Forbes
, and is an official blogger for the
Huffington Post
.
