Book description
Everyone knows that Lord Sugar has strong opinions and is not afraid to
voice them - no matter how controversial they may be. His bestselling
autobiography revealed his incredible rags to riches story; his new book
takes us into the world of Alan Sugar: entrepreneur, Twitter addict,
television star, peer of the realm, keen cyclist and bemused
grandfather.
You'll learn what he thinks of over-priced poncy restaurants and
discover his latest weight-loss regime, the Tiny Fork Diet. He explains
why would-be entrepreneurs should stop moaning, reveals the secrets of
his own success and explains why today's health and safety culture is
stifling business, as well as being an insult to our intelligence. He
also insists we should stop spouting jargon and speak plain English,
tells us what's wrong with teenagers and why he respects Katie Price
more than most celebrities.
Crammed full of brilliant stories, amusing rants and sound advice, this
is the last word on life, the universe and everything from the nation's
favourite straight-talking businessman. Lord Sugar is chairman of
Amshold Group Ltd, a member of the House of Lords, and the popular star
of The Apprentice
and Junior Apprentice
. His autobiography, What You See is What You Get
, is published by Pan.
