Book description
'Everybody wants to be an entrepreneur. Every single day of my life I
am bombarded by people with pitches. But 90% of new businesses fail,
because their founders failed to ask themselves the simplest of
questions.
I can save you years of wasted time and thousands of pounds of
wasted money by giving you the ammunition to ask the right questions,
and helping you make the decision that is right for you.
I will show you how to spend a maximum of seven days deciding if
your idea is workable and bankable. How to say 'I'm in', but equally
importantly, to have the courage to say 'I'm out'. How to become your
own Dragon.
Each piece of advice in this book is based on my thirty years of
starting businesses. You will find all the fundamental ingredients for
any new company, whatever sector you want to be in, whatever size of
business you have in mind, along with the tools to make it work.
Answer all the tough questions I am going to get you to ask yourself
and you will have a business that genuinely has a chance of success.
You can be one of the 10% of businesses that do make it.'
James Caan.
James Caan is one of the UK's most successful and dynamic
entrepreneurs, having built and sold businesses since 1985. After
dropping out of school at sixteen and starting his first business in a
Pall Mall broom cupboard - armed with little more than charm and his
father's advice - Caan went on to make his fortune in the recruitment
industry, founding the Alexander Mann Group, a company with a turnover
of 130m. A 2003 graduate of Harvard Business School, Caan's most recent
endeavour has been to set up private equity firm Hamilton Bradshaw. Caan
hit our screens when he joined the panel of the BBC's Dragons' Den in
2007. He is a regular in the national and business press, advises on
various Government programmes, and initiates numerous philanthropic
projects via the James Caan Foundation.
