Book description
Imagine a world where all the news you see is defined by your salary,
where you live, and who your friends are. Imagine a world where you
never discover new ideas. And where you can't have secrets.
Welcome to 2011.
Google and Facebook are already feeding you what they think you want
to see. Advertisers are following your every click. Your computer
monitor is becoming a one-way mirror, reflecting your interests and
reinforcing your prejudices.
The internet is no longer a free, independent space. It is
commercially controlled and ever more personalised. The Filter
Bubble reveals how this hidden web is starting to control our
lives - and shows what we can do about it.
Eli Pariser is a pioneer in online campaigning. He helped start
Avaaz. org, one of the world's largest citizen organizations, and is now
President of the five-million member MoveOn. org. He's a Senior Fellow
at the Roosevelt Institute. He has written for the
Washington Post
and the
Wall Street Journal
.
