Book description
Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and
entertaining advice on getting a business off the ground. His
bestseller The Art of the Start is the essential reference book
for starting any new enterprise.
The Art of Enchantment is an update of Dale Carnegie's How
to Win Friends and Influence People, in which Kawasaki asserts
that the fundamental goal of influence is not to get your own way, but
to bring about a change of heart in other people by working with and
through them.
Covering subjects like How To Make An Enchanting Product, How To
Overcome Resistance, and How To Enchant Your Boss, this is another
classic in the making from one of the most respected voices in business.
Guy Kawasaki is a venture capitalist, serial entrepreneur and the
author of nine books, including the bestseller
The Art of the Start
and
Reality Check
. Previously he was an Apple Fellow at Apple Computer, Inc and worked on
the launch of the original Macintosh in the mid 1980s.
