Book description
Luke Johnson is the man behind the growth of PizzaExpress and as a
host of other leading brands; one of Britain's most successful
entrepreneurs with an estimated personal fortune of 120 million.
In Start It Up he compresses two decades of success to reveal
the realities of running your own business and bust some key myths
along the way. Learn how to find the right idea or buy someone else's;
source capital from all sorts of places you never expected; get the
best from everyone you meet on the way - chiefly yourself; and stay
sane while you do it.
Start It Up is that all-too-rare thing: a how-to book by
someone who actually has.
Luke Johnson is one of Britain's most successful entrepreneurs with
an estimated personal fortune of 120 million. He is Chairman of Risk
Capital Partners and The Royal Society of Arts, and a former Chairman of
Channel 4 Television. He writes columns for the
Financial Times
and
Management Today
. In the 1990s he was Chairman of PizzaExpress, which he grew from 12
restaurants to over 250; he also founded the Strada pizzeria chain and
owns Giraffe and Patisserie Valerie. He lives in London and is married
with three children.
