Book description
Everyone is always trying to persuade us of something: politicians,
advertising, the media, and most definitely our families. With all the
wisdom of the ages, from Aristotle and Stalin to Yoda and Monty
Python, Winning Arguments will show you how to win more than
your fair share of arguments, as well as:
> How to shine at work, avoid speeding tickets, and outwit
argumentative partners
> Cicero's secrets to moving an audience and Honest Abe Lincoln's
'shameless trick'
> Tactics like Setting Your Goals, Making Them Listen and Gaining
the High Ground
> The art of rhetoric, from eloquence and friendship to ready wit
and irrefutable logic
Winning Arguments is brimming with endless examples of
persuasion and plenty of techniques to help you get your way.
Jay Heinrichs has written for dozens of publications, including
The New York Times Magazine
,
Outside
,
Reader's Digest
, and
Country Living
. He has won numerous journalism awards. Heinrichs has taught rhetorical
journalism to college and university editors at Ivy League universities,
has lectured widely on the subject, and has hosted a rhetoric symposium
at Dartmouth College. His acclaimed blog is www. figarospeech. com.
