Book description
The sequel to the international bestseller The Go-Giver, applying its
inspirational approach to real-world challenges. The Go-Giver took the
business world by storm with its message that giving is the simplest,
most fulfilling, and most effective path to success. It has inspired
hundreds of thousands of readers; but some have wondered how the story?s
lessons stand up to the tough challenges of everyday, real-world
business. Bob Burg and John David Mann answer that question in Go-Givers
Sell More, a practical guide that turns giving into the cornerstone of a
powerful and effective approach to selling. Most of us think of sales as
a struggle to make people do something they don?t really want to do. But
that cut-throat mentality makes the process much harder than it has to
be ? especially in an economic downturn when customers are more
suspicious and defensive than ever. It?s far more effective (and
satisfying) when salespeople think like Go-Givers and focus on creating
value for the customer. Cultivate a trusting relationship and provide
outstanding service, and great results will follow automatically.
Illustrating their points with a wide range of real-life examples, Burg
and Mann offer tips and strategies that anyone in sales can start
applying right away. Use the approach in this book and you will not
only sell more, you will also lead a rich and joyous life. It works!
Bob Burg is a popular public speaker who teaches the tenets of The
Go-Giver to audiences around the world. A former sales
professional, he is also the author of Endless Referrals.
John David Mann has been writing about business and leadership for
more than twenty years; he is also co-author of The Secret Language
of Money.
