Book description
Uncover the truth behind our food addiction - and learn how to break
the cycle Many of us find ourselves powerless in front of a bag of
crisps, a packet of biscuits, the last slice of pizza. Why is it that we
simply can't say no? In The End of Overeating David Kessler, the man who
took on the tobacco industry, exposes how modern food manufacturers have
hijacked the brains of millions by turning our meals into perfectly
engineered portions of fat, salt and sugar, turning us into addicts in
the process. The result is a ticking time-bomb of growing obesity, heart
conditions and a mass of health problems around the globe. Examining why
we're so often powerless in the face of such food, Kessler reveals how
our appetites have been and are increasingly hijacked by hyper-palatable
foods that encourage us to keep eating - all the time. With a special
focus on the growing problems in the UK and Europe, Kessler lays out a
clear plan and vital tools for reclaiming control over our cravings.
Disturbing, thought-provoking, and important David A. Kessler, MD,
served as commissioner of the United States Food and Drug
Administration. He is a paediatrician and has been the dean of the
medical schools at Yale and the University of California, San Francisco.
Under his direction, the FDA announced a number of new programs,
including the following: the regulation of the marketing and sale of
tobacco products to children; nutrition labelling for food and
preventive controls to improve food safety. The recipient of many
honours for his work in public health, in April 2008 Dr Kessler was
named the '2008 National Hero' by the School of Public Health at the
University of California, Berkeley 'for his leadership as the nation's
top drug regulator and his courage in challenging the US tobacco
industry'.
