Book description
As one of today's most influential business thinkers, Seth Godin has
now collected the most provocative short pieces from his pioneering
blog. This book also includes his most popular columns from Fast
Company magazine and several of the short e-books he has written
in the last few years.
Includes:Clinging to Your Job Title?The Persistence of Really Bad
IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less
Small is the New Big is packed with inspiring ideas: as Godin
says in his introduction, 'I'm certain that you're smart enough to see
the stuff you've always wanted to do buried deep inside one of these
riffs. And I'm betting that once inspired, you'll actually make
something happen.'
Seth Godin is the author of seven books that have been bestsellers
around the world and have been translated into more than fifteen
languages. He's been featured in
The Wall Street Journal
,
Forbes
,
Fortune
,
Fast Company
and
Business Week
. Godin was singled out by
Successful Meetings Magazine
as one of twenty-one top speakers for the twenty-first century. Before
Small is the New Big, The Big Moo
and
All Marketers Are Liars
, Godin wrote
Free Prize Inside!
, which
Forbes
picked as one of its books of the year (as did
Fast Company
). He is also the author of
Purple Cow
, the bestselling marketing book of the decade, and
Permission Marketing
.
