Book description
Intuition is not some magical property that arises unbidden from the
depths of our mind. It is a product of long hours and intelligent
design, of meaningful work environments and particular rules and
principles. This book shows us how we can hone our instinctive ability
to know in an instant, helping us to bring out the best in our thinking
and become better decision-makers in our homes, offices and in everyday
life. Just as he did with his revolutionary theory of the tipping point,
Gladwell reveals how the power of 'blink' could fundamentally transform
our relationships, the way we consume, create and communicate, how we
run our businesses and even our societies. You'll never think about
thinking in the same way again. Author, journalist, cultural
commentator and intellectual adventurer, Malcolm Gladwell was born in
1963 in England to a Jamaican mother and an English mathematician
father. He grew up in Canada and graduated with a degree in history from
the University of Toronto in 1984. From 1987 to 1996, he was a reporter
for the
Washington Post
, first as a science writer and then as New York City bureau chief.
Since 1996, he has been a staff writer for the New Yorker
magazine. His curiosity and breadth of interests are shown in New Yorker
articles ranging over a wide array of subjects including early
childhood development and the flu, not to mention hair dye, shopping and
what it takes to be cool. His first book
The Tipping Point
captured the world's attention with its theory that a curiously small
change can have unforeseen effects, and the phrase has become part of
our language, used by writers, politicians and business people
everywhere to describe cultural trends and strange phenomena. His other
international bestselling books are Outliers
, which looks at the stories of exceptional individuals and reveals the
secrets of their success, and What The Dog Saw
, a collection of his most provocative and entertaining New Yorker
pieces.
