Book description
You're either a Purple Cow or you're not. You're either remarkable or
invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common?
How do they achieve spectacular growth, leaving behind former
tried-and-true brands to gasp their last? The old checklist of P's
used by marketers - Pricing, Promotion, Publicity - aren't working
anymore. The golden age of advertising is over. It's time to add a new
P - the Purple Cow.
Purple Cow describes something phenomenal, something
counterintuitive and exciting and flat-out unbelievable. In his new
bestseller, Seth Godin urges you to put a Purple Cow into everything
you build, and everything you do, to create something truly
noticeable. It's a manifesto for anyone who wants to help create
products and services that are worth marketing in the first place.
Seth Godin is the author of four worldwide bestsellers, including
Permission Marketing, Unleashing the Ideavirus and Survival is Not
Enough. He is a renowned public speaker and is contributing editor at
Fast Company magazine. You can find him at www. sethgodin. com.
