Book description
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences
for his seminal work in psychology challenging the rational model of
judgment and decision making, is one of the world's most important
thinkers. His ideas have had a profound impact on many
fields-including business, medicine, and politics-but until now, he
has never brought together his many years of research in one book.
In Thinking, Fast and Slow, Kahneman takes us on a
groundbreaking tour of the mind and explains the two systems that
drive the way we think and make choices. One system is fast,
intuitive, and emotional; the other is slower, more deliberative, and
more logical. Kahneman exposes the extraordinary capabilities-and also
the faults and biases-of fast thinking, and reveals the pervasive
influence of intuitive impressions on our thoughts and behaviour. The
importance of properly framing risks, the effects of cognitive biases
on how we view others, the dangers of prediction, the right ways to
develop skills, the pros and cons of fear and optimism, the difference
between our experience and memory of events, the real components of
happiness-each of these can be understood only by knowing how the two
systems work together to shape our judgments and decisions.
Drawing on a lifetime's experimental experience, Kahneman reveals
where we can and cannot trust our intuitions and how we can tap into
the benefits of slow thinking. He offers practical and enlightening
insights into how choices are made in both our professional and our
personal lives-and how we can use different techniques to guard
against the mental glitches that often get us into trouble.
Thinking, Fast and Slow will transform the way you take
decisions and experience the world.
Daniel Kahneman is a Senior Scholar at Princeton University, and
Emeritus Professor of Public Affairs, Woodrow Wilson School of Public
and International Affairs. He was awarded the Nobel Prize in Economics
in 2002.
