Book description
This is a book for when you really have to get your point across....
Rhetoric - the art and science of persuasion - is not just an important
skill, but the essential skill. We live our lives surrounded by
persuasion: by posters, Coca Cola labels, politicians' press releases,
cartoons and pop songs. Using all kinds of contemporary examples (from
how Eminem really won the rapping contest in Eight Mile to how a cat
coerces its owner into feeding it sooner) to illustrate classical
rhetorical strategies, Jay Heinrichs opens our eyes to this hidden
world. He teaches us not only to recognise these implicit, subliminal
attempts at argument, but how to use these skills to get our own way.
From avoiding a speeding ticket to recognising the difference between an
argument and a fight, from Stalin's timing secret (and if it worked for
the mass-murdering dictator it can work for you) to the Belushi
paradigm, via the tactics of Monty Python, Yoda and Queen Victoria,
THANK YOU FOR ARGUING is not just a highly enjoyable read, but an
incredibly useful one too. From Cicero's secrets for moving an audience
to Honest Abe's Shameless Trick, learn how to argue and most importantly
how to win. Jay Heinrichs has written for dozens of publications,
including
The New York Times Magazine
, Outside
, Reader's Digest
, and Country Living
. He has won numerous journalism awards. Heinrichs has taught rhetorical
journalism to college and university editors at Ivy League universities,
has lectured widely on the subject, and has hosted a rhetoric symposium
at Dartmouth College. His acclaimed blog is www. figarospeech. com.
