Book description
According to business guru Ram Charan, the process of selling is
broken. Demand for competitive pricing is ever on the increase, and
customers want more than great products at great prices; they want you
to know how their business works, so that you can make it work better.
It is time for companies to re-think their selling processes, and
that's where Charan's concept of Value Creation Selling fits in. It is
a new approach that while radical is nonetheless practical and
produces stronger customer relationships and long term rewards. VCS
will enable you to:Gain a deeper knowledge of your customer's
businessUse this knowledge to improve your customer's marginsShow how
your product and expertise is a winning combination
Someday, every company will listen more closely to the customer. In
the meantime, this eye opening book will show you how to get ahead of
the competition.
Ram Charan is a highly acclaimed business adviser, speaker, teacher,
and the author or coauthor of many bestselling business books, including
What the CEO Wants You to Know
and
Execution.
He has worked behind the scenes at Fortune 100 companies like GE, Bank
of America, DuPont, Thomson Financial, Honewell, Home Depot, and Verizon
to help senior executives develop and implement strategic plans. Visit
www. Ram-Charan. com
