Book description
An engaging and incisive look at today's top business leaders -
visionary and creative mavericks who are changing the way we do
business. Inspiring and accessible, 'Mavericks at Work' is for anyone
who wants to succeed in business - from the entry-level employee to the CEO.
In 'Mavericks at Work', two high-profile journalists introduce an
inspiring group of entrepreneurs and executives who are building great
businesses by challenging business as usual. From break-the-mould
innovators such as HBO, Pixar, and Netflix to global giants such as IBM
and Procter & Gamble, these mavericks are winning big by devising
new answers to the oldest (and toughest) challenges of competition and
leadership. Their stories are exciting - and their ideas are truly powerful.
Real mavericks know that:
• Big, original ideas pay big dividends
• Being different makes all the difference
• Nobody is as smart as everybody
• Cheaper is better, but value is priceless
• Great leaders are insatiable learners
'Mavericks at Work' is a relentlessly useful how-to book. But it is also
an eye-opening what-if book - with insights that showcase the power of
business at its best and set a positive agenda for the future. “A
pivotal work in the tradition of 'In Search of Excellence' and 'Good to
Great' and featuring many of today's most interesting corporate rising
stars. These are companies that blend the revolutionary zeal of the late
1990s dotcom era with an emphasis on values in a way that has set them
apart from the ethical crisis gripping American business in the first
years of this century.” The Economist.
"Cases. Cases. Cases. We desperately need concrete,
compelling, uplifting examples of new varieties of Excellence to guide
us to and through the future. And you'll find them by the bushel in
'Mavericks at Work'. Bill Taylor and Polly LaBarre, a pair of brilliant
raconteurs as well as analysts, more than fulfill their promise to let
us be 'eyewitnesses to the future.' I didn't 'read' this book-I devoured
it." Tom Peters, author of 'In Search of Excellence' and one of the
leading management experts in the world. William C Taylor is a
cofounder and founding editor of Fast Company, which, during his tenure,
won two coveted National Magazine Awards, was named Launch of the Year
by Advertising Age, Startup of the Year by AdWeek, and Magazine of the
Year by Advertising Age. He has been published in the Wall Street
Journal, New York Times, and Harvard Business Review. He lives in
Wellesley, Massachusetts. During her eight years as senior editor of
Fast Company, Polly LaBarre wrote influential articles on strategy,
creativity and personal success, and cohosted its signature Real Time
conferences, at which executives, entrepreneurs, and innovators debated
the future of business and leadership. She lives in New York City.
